After surpassing the milestone of ten thousand stores, Guoquan still aspires to become the "Chinese version of Sam's Club."

After reaching ten thousand stores, Guoquan continues to expand by riding the wave of hard discounts and community retail. In 2025, with deep penetration into township markets, Guoquan added 1,416 new stores throughout the year, reaching 11,566 terminal locations nationwide by the end of 2025. Its annual projected revenue is between 7.75 billion and 7.85 billion yuan, a year-on-year increase of 19.8% to 21.3%; net profit attributable to the parent company reached 443 million to 463 million yuan, a significant year-on-year increase of 83.7% to 92.0%. Founder Yang Mingchao defined 2025 as the "year to regain confidence" in his New Year’s speech: not only did the company achieve comprehensive profitability during the off-season for the first time, but also set a nationwide single-day GMV record of over 100 million yuan on December 31. Standing at the threshold of 2026, Guoquan’s strategy is changing, with the keyword shifting from "dense" to "street fighting." Yang Mingchao bluntly stated that the previous stores were "too small and couldn't fully utilize their potential." Therefore, the core program for 2026 is set as "open big stores and fight street battles." According to the plan, Guoquan will remodel 3,000 large stores and open 3,000 new large stores in 2026. This means Guoquan intends to upgrade its approximately 70 square-meter "transaction points" into much larger 150 square-meter "experience spaces," doubling the area by expanding categories and scenarios, aiming to triple performance. Guoquan also seeks to move from community dining toward manufacturing and retail. "We have already achieved 20% self-production of our products, and Guoquan is the first company to turn all of its products into private-label brands—we’ve been doing this since the first year of our founding. What we calculate is supply chain efficiency and overall cost leadership," Yang Mingchao said. As he mentioned earlier in a conversation with Xinfeng, Guoquan stores stopped labeling themselves as "ingredient supermarkets" long ago. Instead, through the new positioning of "community central kitchen," they aim to provide a retail model without chefs, building catering solutions for sale. In his view, Guoquan hopes to become China’s version of Sam’s Club, or East Asia’s Kobe Bussan. To support "overall cost leadership," Guoquan is already preparing on the supply chain end. Its Chengming Food Industry Parks have been built in six locations nationwide and will gradually expand to twelve within five years; its sister company, Huading Cold Chain, operates 45 central warehouses and manages more than 50,000 refrigerated vehicles for dispatch, ensuring efficient coverage of lower-tier markets. In 2026, whether the big store strategy can realize the single-store profit model and whether Guoquan can maintain its distinctiveness amid "street battles" surrounded by industry giants will test the strength of this company with tens of thousands of stores. Risk Warning and Disclaimer The market carries risks; investments should be made with caution. This article does not constitute personal investment advice, nor does it take into account the unique investment objectives, financial situation, or needs of individual users. Users should consider whether any views or conclusions herein are suitable for their own circumstances. Any investment based on this is at your own risk.