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Alibaba is reshaping the AI competitive landscape in an unprecedented "entrepreneurial mode."
On January 15, the Qianwen App announced comprehensive integration with Taobao, Alipay, Taobao Flash Sale, Fliggy, Amap, and other Alibaba ecosystem businesses, achieving for the first time globally AI-powered services such as ordering takeout, shopping, and booking air tickets, and opening up testing to all users.
Wu Jia, president of Qianwen's consumer business group, stated that this upgrade will launch over 400 AI task-handling features, making Qianwen App the world's first AI assistant capable of accomplishing complex real-life tasks, and leading the AI industry from the "chat dialogue" era into the "action era."
Within the industry, this is seen as an outburst of Alibaba's organizational strength to "concentrate resources to achieve major goals."
Letting AI Get Things Done
Wu Jia said, "After AI acquired an extremely powerful brain, it has started to grow hands and feet that reach the real world, truly helping users 'get things done' in their lives. Qianwen is the first AI that can really help you take action, and its advantage lies in the combination of the 'Qwen strongest model' and 'Alibaba’s richest ecosystem.'"
"The era of AI handling tasks has just begun and some capabilities are still being explored," Wu Jia claimed boldly, aiming to make Qianwen App the most powerful human AI assistant, covering everyone.
At the press conference, Wu Jia demonstrated the AI takeout function live. With a simple instruction to Qianwen App, "Order 40 cups of Boya Juexian from Bawang Chaji for me," Qianwen App quickly triggers Taobao Flash Sale to place the order, and completes AI payment within the app with no redirection.
Behind this capability is a system-level integration between Qianwen and Taobao Flash Sale and Alipay native AI payment capability "AI Pay." As long as the user says in the chat box, "Order me two lattes," Qianwen can trigger Taobao Flash Sale’s service capability, accurately locate and recommend suitable merchants, generate an order, and pay with one click via the built-in "Alipay AI Pay" feature.
After integrating with Taobao, Qianwen App can truly help users solve the problems of "what to buy, how to choose, is it worth buying." Qianwen App not only provides shopping advice based on real user needs, but can also intelligently generate specific product recommendations based on Taobao’s massive product database and review system. Users only need one instruction to complete the closed loop from consumption decision to transaction in Qianwen App.
Wu Jia stated that for consumption scenarios, Internet marketing information is chaotic. How to train the model’s ability to understand and discern is key. Qianwen App relies not only on world knowledge but also on Alibaba’s transaction and service data to enhance the model, ensuring the AI shopping feature maintains accuracy.
For broader life services, Qianwen App’s reach extends into deep fields like government affairs and travel. It integrates Alipay's government services, launching 50 livelihood services such as visas and household registration. Users only need to consult in natural language, and Qianwen can interpret policies and directly access the relevant processing portals.
In addition, Qianwen App showcases cross-app collaboration. For Chinese New Year travel scenarios, Qianwen App can use Fliggy to book flights and hotels, use Amap for itinerary planning and reunion dinner reservation, and can even directly call to book a restaurant on behalf of the user.
"Special Forces" Internal Entrepreneurship
To seize the AI-to-consumer entry point, Qianwen operates at the speed of a startup. At Alibaba's Xixi Campus C4 building, this atmosphere of change is tangible.
People close to Alibaba revealed that every Monday morning and Friday evening, there are piles of suitcases by the facial-recognition entry gate, as employees fly in from Beijing, Guangzhou, and other cities. Since September last year, over a thousand engineers from different divisions have been conducting closed development here, and this high-intensity operational mode will continue.
This "special forces" development model has given Qianwen App an intense entrepreneurial character. In less than two months since launch, it has iterated more than a dozen times, maintaining an ultra-high frequency of 2-3 updates weekly. Some requirements go from design to launch in just 1-3 days. Compared to the traditional pace of large companies, Qianwen is more like an agile startup.
To break down functional barriers, workstations in C4 are no longer organized by function but completely by project teams. Product, R&D, and algorithm employees cluster closely together, with product managers sitting right opposite developers for quick, chair-to-chair communication of needs.
Under this atmosphere, Qianwen has also dispensed with complicated hierarchical reporting.
Wu Jia, president of the Qianwen consumer business group, rarely sits in meeting rooms listening to PPT reports, preferring instead to stand by the whiteboard, brainstorming function logic with the team. Whenever someone has an idea, they co-create and communicate on the whiteboard in real time.
This organizational model, returning to an entrepreneurial spirit, is becoming Alibaba’s core weapon for responding to the challenges of the AI era.
In the AI era, the typical approach for large companies entering AI businesses is to set up a relatively independent organization, returning to entrepreneurial spirit. At Alibaba, from Taobao Flash Sale to Qianwen, this "concentrated effort to achieve major goals" is reshaping the Internet.
Whether it's Qianwen, Tongyi Lab, or DingTalk, this full-throttle pursuit of changing the world is becoming a microcosm of large enterprises collectively transforming.
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