Apple releases upgraded AirTag: positioning distance increased by 50%, alert sound louder

Apple Inc. released an upgraded AirTag accessory on Monday. This new generation tracker is still priced at $29, offering a longer search range, louder speaker volume, and several improvements. Apple stated in a release that the new AirTag is equipped with an upgraded Bluetooth chip, which increases the maximum distance for locating lost items by as much as 50% compared to the previous generation. At the same time, the device’s speaker volume has been increased by 50%, and it now features what Apple calls “an all-new, more recognizable alert sound,” making it easier for users to locate lost items by sound. Additionally, users wearing the Apple Watch Series 9, Apple Watch Ultra 2, and later models can now, for the first time, check the AirTag’s location directly on their wrist. The new AirTag is now available, with the price unchanged from the previous generation, and a four-pack option is still available for $99. Apple reiterated in its statement that, like the first-generation product, the new AirTag “is designed for tracking items, not people or pets.” The device has multiple built-in safeguards to prevent improper tracking, including cross-platform alerts that can be triggered on both iOS and Android. The new AirTag remains deeply integrated with Apple’s “Find My” network. Apple also said that the exterior design of the new AirTag remains unchanged, meaning accessories designed for the original AirTag are still compatible. At the same time, Apple is continually exploring other ways to help users recover lost items. In 2024, Apple launched a feature called “Share Item Location,” allowing AirTag users to share the location of lost items with trusted third parties—such as airline customer service teams—to increase the chances of recovery. Aside from Apple, other phone manufacturers have also released item tracking devices using similar “ultra-wideband” technology, including Samsung Electronics Co. and Lenovo Group Ltd.’s Motorola division. Risk Warning and Disclaimer The market involves risks, and investments should be made cautiously. This article does not constitute personal investment advice and has not taken into account the specific investment objectives, financial situation, or needs of individual users. Users should consider whether any opinions, views, or conclusions in this article are suitable for their particular circumstances. Investment based on this information is at your own risk.