Xiaohongshu plans to comprehensively clean up medical beauty influencer marketing.
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As the sword of Damocles of compliance falls once again, the once-prosperous medical aesthetics marketing track on Xiaohongshu, which relied on the logic of “planting grass,” is now experiencing another round of dramatic reshuffling.
Recently, a screenshot of a message about Xiaohongshu banning content collaboration with influencers in the medical