Low-income consumers tighten their wallets, McDonald's sees a drop in customer traffic, and a chill spreads across the U.S. restaurant industry.
The US restaurant industry is facing a severe test due to multiple overlapping headwinds.
According to the latest research by UBS analyst Dennis Geiger, macroeconomic pressures, high oil prices, and weak demand from low-income consumers continue to drag down traffic and sales at chain restaurants. Overall industry sentiment remains "