"‘Firefighting’ Adidas, teaming up with JD.com: Is HLA turning into a ‘contractor’ for the lower-tier market?"
``` For the first time, the name of a long-established menswear brand—HLA (Heilan Home)—appeared on the sponsor list of a trail running event. Recently, the SKYLINE Trail Series was launched in Shanghai, with HLA presenting its professional sports brand “HLA POW 兰跑” as a core partner, exclusively naming the