Blucc, who turned losses into profits, struggles to fulfill its Lego dream with 9.9 yuan sales.
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As the leading player in China's character-based building toy market, Blueco achieved a significant increase in book profits over the past year.
In 2025, Blueco achieved an operating revenue of 2.913 billion yuan, up 30.0% year-on-year; annual profit reached 634 million yuan, turning losses into huge