Avatr and Huawei are becoming more closely linked.
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Author | Chai Xuchen
Editor | Wang Xiaojuan
The relationship between Avatr and Huawei has taken another step forward.
On September 21, Avatr held a collective car handover ceremony for Huawei employees at Huawei's headquarters. Currently, more than 3,000 Huawei staff have voted with their feet and chosen models under the Avatr brand.
It can be said that Avatr has become the most successful brand under the Huawei HI cooperation model, with its “Huawei content” second only to HarmonyOS Zhixing, and internally referred to as “Huawei’s beloved daughter.” After being “strictly selected” by Huawei, it seems Avatr’s fate is finally about to accelerate toward a turning point.
On the previous day, September 20, Avatr released Strategy 2.0. This is the brand-new strategy Changan Automobile has given to Avatr after upgrading as a new central state-owned enterprise. At the same time, Avatr and Huawei announced that they will upgrade their cooperation in four aspects: products, technology, services, and globalization.
At present, Avatr’s cooperation with Huawei has entered its sixth year. The newly released Avatr 07 - 2026 edition is the first model crafted under the upgraded strategy and deepened cooperation with Huawei. In the price range of 210,000 to 270,000 yuan, Avatr has packed the car with Huawei’s ADS4 intelligent driving system, 192-line lidar, Harmony Cockpit HarmonySpace5, and more.
It is worth mentioning that the turning point in Avatr's sales scale comes from this car.
In August last year, the first-generation Avatr 07 was launched. As the brand’s first model featuring both range-extended and pure electric power, and priced just over 200,000 yuan, the 07 quickly became a hit after its debut, elevating Avatr's performance. Total deliveries surpassed 10,000 units by October last year.
It can be said that the 07 opened doors for Avatr, becoming the watershed for this “second-generation startup.”
However, Avatr’s ambitions go far beyond this. Its goal for this year is to surpass 220,000 units; next, to achieve 400,000 global sales by 2027, 800,000 by 2030, and challenge 1.5 million global sales by 2035.
Clearly, as Changan’s high-end vanguard, Avatr is highly anticipated.
Against the backdrop of “New Changan” this year, Wang Hui, a “mid-generation backbone” who has worked in Changan for more than 20 years, took over as chairman of Avatr. Upon his appointment, his tasks include leading Avatr to accomplish sales targets, coordinating the launch of a series of new cars, fully accelerating overseas expansion, and speeding up its IPO.
For Avatr, this is both a chance to rewrite its story and a challenge to its systematic capabilities. And further alliance with Huawei comes at a perfect time.
The core of this upgraded strategic cooperation is that both parties will integrate development under the principle of “one team, one goal, one approach, one success.” According to official information, the new cooperation model will run through business stages such as user insight, product strategy, and launch marketing, improving execution efficiency via standardized processes.
This means Huawei’s involvement will be even deeper, with both sides jointly defining products and promoting them in the market—something rarely seen in traditional automaker and technology supplier partnerships.
To boost sales, Avatr has prepared a more comprehensive product plan: by 2030, it will launch 17 new products, building a full product matrix covering sedans, SUVs, sports cars, and MPVs, including a million-level large six-seater flagship model. These will use Huawei’s Qiankun ADS4, Harmony Cockpit, Taihang Smart Chassis, Kunlun Smart Range Extender, CATL Shenxing ultra-fast charging, and Xiaoyao hybrid batteries.
Of course, the domestic market has become a red ocean. Avatr’s next key task is focusing on channels.
Starting this year, Avatr has been shifting from self-operated stores to franchise dealerships on a large scale. “Retail requires expertise. Let those who are best at it help us serve our customers well,” explained Avatr Vice President Yong Jun to Wallstreetcn about the reason behind this shift. He pointed out that the 07’s success was also due to the efforts of terminal channels.
On the other hand, overseas expansion has become a crucial battle for Avatr to tap incremental growth. Its “Rivers and Seas Plan” aims to enter more than 50 countries and establish over 160 sales channels this year; by 2030, it plans to enter over 80 countries and establish more than 700 channel outlets.
With its route becoming clearer and its value rising, Avatr, after four years, finally has the chance to stand in the industry's C position.
Next, if it can successfully achieve its set goals, it may indeed lead Changan Group toward the high-end market and, like Seres, win a comeback battle in the capital market.
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