"Bought some Moutai today!" Duan Yongping makes another move, telling investors not to be afraid

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On the 13th, well-known investor Duan Yongping spoke again on social media (ID: 大道无形我有型), stating, “Bought some Kweichow Moutai today.”

This is his second public statement to buy Moutai since he showed support for the company at the end of June, demonstrating his continued optimism for the leading liquor brand. Previously, he has repeatedly emphasized: “Moutai is its own best endorsement,” “What uncertainty is there about Moutai?” and “Among high-end liquors, Moutai is the most economical.”

On June 30 this year, when Moutai’s stock price fell by 1.13%, Duan Yongping once posted to encourage investors, “What is everyone afraid of? Interesting!” In the nearly three months that followed, Moutai’s share price rose from 1,403.9 yuan to a peak of 1,538.02 yuan, an increase of 9.6%. As of press time, Kweichow Moutai’s share price had fallen by 0.76% to 1,419.2 yuan per share.

As a long-term investor in Moutai, Duan Yongping has held the stock for over ten years since he first opened a position in 2012, enduring three industry crises but never reducing his holdings; he even increased his stake during downturns. His investment logic is based on Moutai’s irreplaceable “triple advantage” of brand monopoly, pricing power, and inflation resistance.

More than a decade of heavy holdings

Duan Yongping’s investment in Moutai dates back to 2012 and has now exceeded ten years. According to public information, Moutai’s share price increased more than 20-fold during his holding period, yet Duan Yongping never reduced his holdings, and even increased his position during industry downturns. He once said that the prerequisite for selling Moutai is to find a target with greater certainty; otherwise, "it’s like exchanging gold for copper.”

On July 18, an investor asked Duan Yongping, saying that he could not afford Moutai stock and was instead looking at Shenhua, and wondered if holding it for ten years would yield better returns than a bank deposit.

Duan Yongping replied that in his opinion, although Shenhua is not as good as Moutai, it is still likely better than saving in a bank. He also emphasized: buying Tencent is definitely also better than saving in a bank.

Duan Yongping once said that Moutai is the only company in the A-share market that simultaneously satisfies the three elements of “brand monopoly, pricing power, and inflation resistance,” and that its scarcity far exceeds other asset classes. This judgment forms the core logic of his long-term heavy position.

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