Car companies are entering the smart wearable market; Li Auto launches its first AI glasses, starting at 1,999 yuan.

Li Auto’s strongest artificial intelligence (AI) accessory has arrived, marking car companies’ cross-industry push to seize the smart wearables entry point.

On the evening of Wednesday, December 3, Li Auto officially launched its first AI glasses, Livis, with a starting price of 1,999 yuan, and just 1,699 yuan after the national subsidy. Li Auto thereby becomes the first car manufacturer to enter the AI glasses sector. The glasses weigh only 36 grams, have a battery life of 18.8 hours, and come standard with Zeiss lenses across the lineup, signaling the move by automakers to expand into smart wearables, seeking new user touchpoints and traffic entryways.

Li Auto Senior Vice President Fan Haoyu stated that AI glasses are a natural extension of Li Auto’s intelligent experience from inside the car to all-day companionship in users’ lives. The product is equipped with Li Auto’s self-developed MindGPT-4o multimodal large model and the newly upgraded “Li Xiang Tong Xue” AI assistant, which already serves nearly 1.5 million car owners.

This cross-industry move reflects the industrial challenges faced by car manufacturers. As high-value, low-frequency consumer goods, carmakers encounter long repurchase cycles and low repurchase rates after the user buys a vehicle, urgently needing to find new traffic portals to strengthen brand exposure and continuously bind users. AI glasses are a concrete realization of this industrial demand.

Li Auto AI glasses are being launched amid a rapid growth period in China’s AI glasses market. According to CINNO Research data, in Q3 of 2025, sales of consumer AI/AR products in China increased 186% year-on-year, with non-screen AI glasses showing particularly strong performance.

Product Positioning: Wearable Robot Rather Than Car Accessory

Internally, Li Auto positions the AI glasses as a “wearable robot,” part of its embodied intelligence strategy. In this strategy, the AI glasses and Li Auto’s vehicles are on an equal footing, together forming a complete embodied intelligence ecosystem.

Li Auto AI glasses Livis adopt a mainstream product form, focusing on image recording and voice interaction features, rather than optical display modules. The product is equipped with a 12-megapixel camera, supports 105° ultra-wide-angle shooting, and features EIS electronic image stabilization.

In terms of in-car system interaction, users can use “Li Xiang Tong Xue” voice commands to operate the air conditioner, steering wheel heating, trunk control, and more.

Li Auto CEO Li Xiang said that the team began researching smart glasses two years ago, and after being dissatisfied with the experience of using products from Meta and other brands, formally launched the AI glasses project in 2024. The product name “Livis” pays tribute to “Jarvis,” the AI butler from “Iron Man.”

Technical Advantages: In-Vehicle Computing Power Empowers Wearables

Li Auto AI glasses possess unique technical advantages. The product is equipped with Li Auto’s self-developed Livis OS embedded operating system and WearLink Realtime Audio communication system. Powered by the MindGPT-4o model, question-answer wake-up speed reaches 300ms, and end-to-end execution response time is 800ms.

The core advantage for carmakers in “making glasses” is computational power support. The Li Auto L6 Max comes with two Orin X chips, delivering computing power up to 508 TOPS. For complex functions such as map navigation and AR scene interaction, the AI glasses can “offload” data processing and command computation to the car’s computing platform, creating a division of labor: “lightweight interaction on the glasses + deep computation by the vehicle.”

In product design, Li Auto confronts the industry’s triangular dilemma of balancing weight, battery life, and performance, keeping the frame weight at 36 grams, allowing continuous operation for 18.8 hours in simulated daily use, with standby battery life reaching 78 hours.

Market Challenge: Car Companies Face Brand Awareness Disadvantages

Despite a high level of product maturity, Li Auto still faces challenges in entering the AI glasses field. The AI glasses market is currently highly competitive, with Xiaomi AI glasses also starting at 1,999 yuan, Alibaba's Quark AI glasses at a minimum price of 1,899 yuan, presenting a competitive situation before the market truly takes off.

Car companies and internet giants have similar logic in the AI glasses field, both hoping to capture the traffic portal before the next wave of terminal revolution. However, there is a significant difference in user bases: internet giants have tens of millions or even hundreds of millions of users, while car companies' user bases are much smaller.

In terms of brand awareness, car companies such as Li Auto lack traditional advantages in the consumer electronics sector. Although the product is positioned as a “wearable robot” and offers an independent user experience apart from the car’s system, consumer acceptance of an auto brand producing smart glasses remains to be seen.

In the future, as functions become more abundant, potential challenges will include whether interactive logic between in-car devices and glasses will cause conflicts. Issues such as cross-device function invocation and redundant computing power multi-tasking will be technical obstacles that Li Auto and other carmakers need to address.

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