Demand for hybrid vehicles is strong, with Toyota’s sales in the first half of the year reaching a record high; U.S. sales have surpassed those in major Asian markets.

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Toyota Motor Corporation achieved record global sales in the first half of fiscal year 2025, thanks to strong growth in the US market, which effectively offset weaker performance in the Asian market.

On October 27, according to the company’s latest disclosure, Toyota and its subsidiaries’ global sales in September grew nearly 3% year-on-year, reaching 949,153 units, while production increased 9% to 1,036,106 units. Despite the current uncertain trade environment, the company has still achieved overall growth this year. This year, the company set new monthly production and sales records for seven consecutive months, although growth momentum slowed in August.

Strong demand for hybrid models in the US market drove overall performance, with sales of these vehicles in the US growing by more than 14%. Hybrid vehicles accounted for 42% of total sales in the first half of the fiscal year. During the same period, total sales of the Toyota and Lexus brands increased by 5%, hitting a new half-year record.

However, Toyota and Lexus brands faced pressure in sales performance in Japan and China. In Japan, a large-scale Prius recall led to a decline in production, with September sales in Japan falling by 5%. In China, September sales dropped 1% year-on-year, mainly due to the withdrawal of subsidy policies.

Facing local Chinese car manufacturers, especially the rapid rise of new energy brands such as BYD, traditional carmakers like Toyota have seen their market share squeezed. In response, Toyota has launched new electric models such as the bZ3X and hybrid vehicles to ease the downward trend in sales growth.

Compared with Japanese peers such as Honda and Nissan, Toyota’s global sales and production performance have been more stable. In September, Honda’s global sales fell nearly 6% year-on-year, Nissan’s dropped nearly 4%, while Toyota achieved growth.

Before the US stock market opened on the 27th, Toyota’s share price rose 2.35%.

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