Figure CEO: Humanoid robots will soon enter homes at a price of $600 per month.

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The commercialization of humanoid robots continues to accelerate.

Brett Adcock, CEO of American humanoid robot company Figure, publicly stated that the company will launch a leasing plan for home users, bringing humanoid robots into the consumer market at a subscription price of several hundred dollars per month.

Adcock provided specific pricing: "You can lease a Figure 03 for about $600 per month." He compared this model to car leasing, positioning it as a consumer-level service for the mass market. He also revealed that the company is preparing to advance into home scenarios "soon," with planned robot functions covering daily laundry, dishwashing, and multiple tidying tasks.

This statement provides a more specific time window for the commercial implementation of humanoid robots and has attracted attention to the industry's mass production capacity and competitive landscape.

Business Model Shifts to Households, Implementation Yet to be Verified

The business model described by Adcock is somewhat novel: users do not need to make a one-time purchase, but gain usage rights through a monthly subscription. The device can be charged via a regular household outlet and has the ability to automatically return to its charging dock for standby.

Notably, he has prioritized home scenarios as the "most important" commercial entry point in the near term, rather than the factory and warehouse environments previously expected in the industry. If this judgment comes to fruition, the potential market size for humanoid robots could be significantly expanded.

However, whether this model can succeed still depends on several key factors, including mass production capability, reliability, safety and compliance certification, and consumer acceptance. Currently, there is no publicly available systematic data to support the maturity of these conditions.

Company's Production Capacity Data Questioned, Chinese Manufacturers Lead in Scale

Adcock shared a chart on the social media platform Threads, claiming to show the number of humanoid robots Figure produces each month, with apparent growth in production capacity.

It is important to note that the chart did not mark the Y-axis, so actual shipment numbers cannot be verified. According to Forbes estimates, Figure's monthly shipments may have increased from around 60 units in February to about 120 in March and 240 in April, but these numbers are highly uncertain.

In terms of absolute production scale, Figure is significantly behind its Chinese peers. For example, according to reports, Chinese company Agibot shipped about 5,000 humanoid robots in three months, far ahead of Figure's estimated numbers. This gap indicates that Chinese manufacturers such as Agibot have reached a different level in supply chain integration and manufacturing capability.

While Figure is still ramping up production, Chinese companies, with higher shipments, have accumulated significant advantages in real-world deployment and data feedback, which is strategically important for long-term technological evolution in the humanoid robot field.

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