Kweichow Moutai raises the self-operated system retail prices of some liquor products, with the price of Feitian 1L up by 4.3%.

On May 16, Moutai released an announcement stating that starting from midnight, Guizhou Moutai will adjust the retail prices of some Guizhou Moutai products within its self-operated system.

The announcement shows the adjusted products include: 53%vol 500ml Aged Guizhou Moutai (15 years) changed from 4199 yuan/bottle to 4279 yuan/bottle; 53%vol 500ml Guizhou Moutai (Premium) changed from 2299 yuan/bottle to 2359 yuan/bottle; 53%vol 500ml Guizhou Moutai (Bingwu Year of the Horse) Exclusive Edition changed from 2499 yuan/bottle to 2699 yuan/bottle; Feitian 53%vol 1L Guizhou Moutai changed from 2989 yuan/bottle to 3119 yuan/bottle.

The announcement shows that this adjustment is made in accordance with the principles of Moutai market-oriented pricing, supply-demand adaptation, quantity-price balance, and relative stability.

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