Moutai makes a big move late at night: Buy Feitian for 1,499 yuan, each person is limited to 12 bottles per day!
Hello everyone, Maotai is making a big move!
On the first day of 2026, starting at 9:00 AM, each person can buy up to 12 bottles of Flying Maotai per day on the iMaotai app!
On the evening of December 31, according to official news from “Guizhou Maotai”, starting January 1, 2026, the iMaotai app will be revamped, integrating the previous “Enjoy Appointment·Purchase” and “Enjoy·Cloud Purchase” into a unified “iPurchase” portal. On the “iPurchase” page, users can directly buy all products available on the iMaotai app.
At 9:00 AM on January 1, Flying Maotai 53%vol 500ml (2026) will be officially released. Each user can currently buy up to 12 bottles per day. The daily supply will be determined by considering the prevention of speculation, supply-demand matching, and market stability. Sales will end once the daily quota is sold out. Afterwards, sales will start sharply at 9:00 AM every day.The products available include the classic series of Guizhou Maotai:
Flying 53%vol 500ml Guizhou Maotai (2026)
Flying 53%vol 500ml Guizhou Maotai (2024)
Flying 53%vol 500ml Guizhou Maotai (2023)
Flying 53%vol 500ml Guizhou Maotai (2022)
Flying 53%vol 500ml Guizhou Maotai (2021)
Flying 53%vol 500ml Guizhou Maotai (2020)
Flying 53%vol 500ml Guizhou Maotai (2019)
Flying 53%vol 100ml Guizhou Maotai
Flying 53%vol 1L Guizhou Maotai
Guizhou Maotai Premium Series:
53%vol 500ml Guizhou Maotai (Premium)
Guizhou Maotai Zodiac Series:
53%vol 500ml Guizhou Maotai (Year of the Horse - Classic/Gift Box/Exclusive Edition)
Guizhou Maotai Vintage Series:
53%vol 500ml Vintage Guizhou Maotai (15)
Guizhou Maotai Culture Series:
53%vol 500ml Guizhou Maotai (Drum Music Feitian)
53%vol 350/375/700/750ml Guizhou Maotai (“Walk Into” Series)
53%vol 100/500ml Guizhou Maotai (Huang Xiaoxi Eats Dinner)
Guizhou Maotai Low Alcohol Series:
Flying 43%vol 500ml Guizhou Maotai
43%vol 500ml Guizhou Maotai (Wedding·Red)
The iMaotai app shows that the price for a Flying 53%vol 500ml Guizhou Maotai (2026) is 1,499 yuan per bottle, while other years require an additional premium—for example, the 2024 bottle costs 1,909 yuan, and the 2019 bottle costs 2,649 yuan.
Previously, rumors circulated that starting January 2026, the iMaotai app will list for the first time the Flying Maotai (500ml, 53%), with a purchase price of 1,499 yuan per bottle. In response, a relevant person at iMaotai confirmed that the news is true. Information shows that iMaotai is Guizhou Maotai’s self-operated e-commerce platform, with sales of approximately 20 billion yuan in 2024 and 12.692 billion yuan in the first three quarters of 2025.
“iMaotai” was launched in 2022, mainly selling non-standard Maotai products and series liquors, and has also sold 100ml Flying Maotai.
Starting November 1, 2023, Maotai increased the ex-factory price of Flying Maotai (53%, 500ml) from 969 yuan to 1,169 yuan per bottle. This is also roughly the price at which first-level dealers purchase (the actual price depends on volume and sales subsidies, no exact figure).
Maotai’s recommended retail price is 1,499 yuan/bottle, also the price in Maotai’s self-operated stores and other official channels, but the quantity at this price is limited and buyers have to scramble.
From the distributor to end retail stores, the market retail price for consumers is about 2,700~3,000 yuan per bottle.
Some analysts pointed out that with Flying Maotai landing on iMaotai at the official retail price, the company’s performance will be substantially boosted. The 330 yuan gap between the ex-factory price for dealers and the direct sales price of 1,499 yuan will largely become incremental revenue and profit for the company.
Some analyses state that for a long time, Flying Maotai has experienced a significant price inversion due to supply-demand imbalance. Retail prices greatly exceed the official guide price, forcing consumers to pay a high premium and face risks of counterfeit products, while dealers and scalpers profit hugely from hoarding and speculation. With iMaotai’s regular release of Flying Maotai at the official price through digital channels, the circulation chain is reconstructed—it guarantees product authenticity and cuts off profit margins from unofficial channels, allowing consumers to buy genuine products at fair prices.
Other analyses suggest that listing the standard Maotai on iMaotai is a huge industry event and will have major effects on both Guizhou Maotai and the liquor industry. Maotai liquor will truly face end consumers directly, which will benefit Guizhou Maotai’s revenue and profits in the short term, aid channel reform, and benefit genuine Maotai drinkers. Today the batch price for regular Maotai is about 1,560 yuan, while the iMaotai retail price is 1,499 yuan, and the company sells to dealers at 1,169 yuan. Plus, iMaotai ensures authenticity, so it will be highly attractive to average consumers in the short term. The risk is that the retail price of Flying Maotai may inevitably drop below 1,499 yuan in the future, and the company may have to use non-market means to control supply and stabilize prices.
Source of this article: China Fund NewsRisk warning and disclaimerThe market has risks, investment needs caution. This article does not constitute individual investment advice, nor does it take into account specific users’ particular investment goals, financial situations, or needs. Users should consider whether any opinions, viewpoints, or conclusions in this article are suitable for their particular situation. Invest accordingly at your own risk.