Nvidia participated in the investment as a follow-on investor; "America's Unitree" Figure raised over $1 billion in Series C financing, with its valuation rising to $39 billion.

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The convergence of artificial intelligence and robotics is attracting massive capital. On Tuesday, robotics startup Figure announced that it has secured over $1 billion in capital commitments in a new funding round, bringing its post-money valuation to $39 billion.

This Series C funding round was led by Parkway Venture Capital and drew participation from industry giants such as chip behemoth Nvidia, Intel Capital, LG Technology Ventures, Salesforce, T-Mobile Ventures, and Qualcomm Ventures.

This financing marks a stunning leap in valuation for the San Jose, California-based company. Just last year, Figure raised $675 million in a funding round backed by Microsoft and Amazon founder Jeff Bezos, with a valuation at the time of $2.6 billion. In less than a year, its valuation has grown by more than 14 times.

This deal reflects the overall trend in venture capital. According to a report from Pitchbook, driven by the ongoing AI boom, U.S. startup funding in the first half of 2025 increased by 75.6% year-over-year and is on track to reach the second-highest figure in history.

The funds will be used to expand production and build the AI platform

Figure plans to use the new funds to accelerate the commercialization of its humanoid robots. Founder and CEO Brett Adcock stated that the capital will be used to scale the deployment of humanoid robots into homes and commercial operations, while also building the infrastructure to accelerate training and simulation, as well as increasing investment in data collection.

Adcock said in a statement:

“This milestone is critical for unlocking the next stage of growth for humanoid robots and expanding our AI platform Helix and BotQ manufacturing.”

In addition to the aforementioned industry investors, this funding round also attracted large investment institutions such as Brookfield Asset Management, Macquarie Capital, Align Ventures, and Tamarack Global, highlighting the broad optimism of the capital market for this sector.

Investor enthusiasm surges, sector as hot as foundation models

The explosive growth in Figure's valuation epitomizes the soaring heat of the humanoid robotics track. Investors’ attitudes toward this field have fundamentally shifted. PitchBook emerging technology analyst Ali Javaheri pointed out:

“Investors are increasingly placing humanoid robots at the same level as foundational AI models or electric vehicles.”

Javaheri further analyzed that the surge in venture capital interest in humanoid robots is a result of the combined effect of structural demand and technological supply. On the demand side are global labor force aging and the pressure of industrial reshoring caused by geopolitical competition; on the supply side, breakthrough advances in AI software and hardware have played a major role.

Currently, a global race is underway in the tech industry to develop humanoid robots. Beyond emerging players like Figure, tech giants including Nvidia, Meta Platforms, and Tesla are also vying to develop robots capable of handling repetitive and dangerous tasks, aiming to address the increasingly acute problem of labor shortages.

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