Old Shop Gold forecasts 2025 revenue to more than double, net profit expected to exceed 4.8 billion yuan | Earnings Report Highlights

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Lao Pu Gold has released a positive earnings forecast, expecting both full-year revenue and net profit in 2025 to achieve more than a twofold increase, confirming strong consumer demand in the high-end traditional gold jewelry sector.

Based on a preliminary assessment of unaudited consolidated management accounts by the company's board of directors, Lao Pu Gold expects 2025 revenue to be approximately RMB 27 billion to 28 billion, representing an increase of about 217% to 229% compared to 2024.

Net profit for the same period is expected to be around RMB 4.8 billion to 4.9 billion, a year-on-year increase of about 226% to 233% compared to 2024. Shareholders and potential investors should note that these figures are unaudited, and the official annual results announcement is expected to be published in March 2026.

In the afternoon trading session, Lao Pu Gold's share price jumped 3.8% then slightly retreated, with an intraday gain of 1.5% at the time of publication.

Three Main Growth Drivers Supporting Leap in Revenue

In the announcement, Lao Pu Gold attributed the substantial growth in revenue and profit to three core factors.

First, the continuous expansion of brand influence has formed an absolute market advantage, significantly boosting the overall revenue of online and offline stores.

Second, continuous product optimization and iterative upgrades have sustained the strong growth momentum in revenue.

Third, on the expansion front, the company will add 10 new stores in 2025 and optimize or expand 9 existing stores, contributing to additional incremental revenue.

From the perspective of gross sales including tax, the company expects about RMB 31 billion to 32 billion for 2025, representing an increase of approximately 216% to 227% compared to 2024.

Improved Profit Quality, Adjusted Net Profit Forecast to More than Triple

In terms of profitability, Lao Pu Gold forecasts that the company's 2025 adjusted net profit under non-IFRS standards (excluding share-based compensation expenses issued to employees) will be about RMB 5.0 billion to 5.1 billion, up about 233% to 240% compared to 2024. This increase slightly exceeds the pure net profit growth rate, indicating an improvement in profit quality at the operating level.

The company notes in its announcement that non-IFRS indicators may not be directly comparable with similar indicators from other companies, and investors should not use them as a sole substitute for analyzing financial condition.

Formal Results Pending Audit Confirmation

Lao Pu Gold emphasizes in the announcement that all disclosed data are preliminary assessments, not yet reviewed or audited by the company's auditor, nor have they been reviewed by the audit committee. The relevant figures await final confirmation and may be adjusted after further review.

The company's official annual results announcement is expected to be published in March 2026, at which time shareholders and potential investors will be able to access audited complete financial data. The company reminds all to exercise caution when dealing in company shares.

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