Only three months after its launch, Samsung’s TriFold triple-folding phone, priced at $2,899, will be discontinued.

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Samsung Electronics' most expensive foldable phone is quietly exiting the market.

According to a Bloomberg report on Tuesday, Samsung Electronics will stop selling the Galaxy Z TriFold smartphone about three months after its launch. A company spokesperson stated that Samsung will first halt sales in Korea, followed by clearing remaining stock in the US and terminating operations in that market.

The signs were already apparent—early this month, Samsung's official website stopped updating restock information for the product, with the page only showing "Sold Out".

This $2,899 triple-fold phone features two hinges and can transform into a 10-inch large-screen tablet when unfolded, positioned by Samsung as a showcase for its engineering prowess. However, the high price has confined its audience to a small group of high-net-worth early users, and it has never broken into the mainstream consumer market. For investors, the product's exit confirms external doubts about the sustainability of Samsung's high-end foldable strategy.

Signs of exit appeared early

The Galaxy Z TriFold was launched first in Korea on December 12 last year, priced at 3.59 million won, then entered the US market this January. However, from its launch, the product exhibited clear niche positioning—it was sold only through Samsung's official channels and was never offered to carriers or retailers. This unconventional sales strategy was seen as an early indication of its short lifecycle.

This month, Samsung's official website stopped updating restock notifications and instead displayed "Sold Out", marking that the product has essentially entered the retirement phase. According to user feedback on social media and Reddit, some buyers have still been able to purchase the device at Samsung Experience Stores in Frisco, Texas and Queens, New York, indicating that some inventory has yet to be cleared.

Samsung's intention behind launching TriFold was more about showcasing its foldable engineering capabilities than making it a core product line for its mobile business. Samsung had heavily promoted the device's potential for wide-screen multitasking, but the hefty $2,899 price tag naturally made it a niche choice, difficult to generate large-scale sales.

Last month, Won-Joon Choi, COO of Samsung's Mobile Experience business, said in an interview that due to the device's complex manufacturing process, the company has not decided whether to launch a successor. However, he noted that some of the device's core advantages—such as the wide-screen aspect ratio suitable for media consumption—may be incorporated into Samsung's more affordable foldable product lines in the future.

Samsung's Foldable Strategy Shifts

As TriFold exits, Samsung has begun launching the Galaxy S26 Ultra, which features a new privacy display and a suite of AI functions, representing Samsung's major push in the high-end flagship market.

The brief lifecycle of the TriFold indicates that ultra high-end foldable devices remain limited to engineering showcases. For Samsung, how to extend innovations in foldable technology to a wider price range may be the key to whether its foldable business can achieve scalable growth.

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