Why do female celebrities take turns becoming the top sales influencer on Xiaohongshu?
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The battle for New Year’s goods during the 2026 Spring Festival is in full swing, and the flames of livestream e-commerce are burning hot. This time, however, the smoke is not in the hustling, noisy livestreaming rooms of Douyin or Kuaishou, but in the “slow” style of Xiaohongshu.
Recently,