On franchisee selection, subsidy wars, and cross-border mergers and acquisitions, Lemon Season's Wang Jie reviewed the past five years with us.
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In 2021, the battle in China’s new tea drink industry seemed to have reached a conclusion.
At that time, the batch of "golden generation of tea drinks" that emerged around 2015 had already carved out their territories: Mixue Bingcheng was racing towards 20,000 stores, Heytea and