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Google and Microsoft join forces to launch a new protocol as traditional tech giants use standards battles to encircle Anthropic and OpenAI.

Google and Microsoft join forces to launch a new protocol as traditional tech giants use standards battles to encircle Anthropic and OpenAI.

``` Traditional tech giants such as Google and Microsoft are joining forces to build a new technological barrier, aiming to thwart OpenAI and Anthropic’s aggressive expansion in the enterprise AI market. On June 18, according to The Information, Google, Microsoft, Salesforce, Snowflake, ServiceNow, and other companies jointly announced their support
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