Pop Mart performance meeting: Growth in 2026 will be no less than 20%, Labubu collaborates with the World Cup

```

Pop Mart held its 2025 annual performance conference today. Chairman of the Board and CEO Wang Ning set a growth target of no less than 20% for 2026. At the same time, the company disclosed plans for theme park expansion and major IP collaborations, outlining the expansion path for the next phase.

At the conference, Wang Ning stated, the goal for 2026 is to strive for a growth rate of no less than 20%. In 2025, Pop Mart achieved revenue of about 37.1 billion yuan, a year-on-year increase of about 185%, but slightly below market expectations (some forecasts were around 37.5-37.6 billion yuan). Net profit was 12.8 billion yuan, a year-on-year increase of about 309%.

Meanwhile, the company announced it will cooperate with FIFA on the 2026 World Cup, and the core IP Labubu will be involved. This collaboration means Labubu is expected to further expand international exposure by leveraging the world’s top sporting event.

Phase II of the Theme Park to begin in 2027, adding two major IP scenes

Regarding expansion of physical operations, Chief Operating Officer Si De disclosed at the conference that Phase II of Pop Mart’s theme park is currently in the deep design stage and is expected to officially start construction in 2027.

According to current plans, the Phase II project will add exclusive scenes for SKULLPANDA and Star Person IPs, further enriching the IP matrix of the theme park and broadening the content formats for flagship characters.

Labubu joins the World Cup, speeding up IP globalization

The collaboration between Pop Mart and FIFA World Cup centered on Labubu is another concrete implementation of the company’s IP globalization strategy. In recent years, Labubu has become one of Pop Mart’s most recognizable core assets in overseas markets. By leveraging the World Cup, the sporting event with the widest global audience, the brand aims to reach new consumer groups and market spaces.

Continuously updating...

Risk Warning and DisclaimerThe market carries risks, please invest with caution. This article does not constitute personal investment advice and does not take into account the specific investment goals, financial circumstances, or needs of individual users. Users should consider whether any opinions, viewpoints, or conclusions herein are suitable for their particular situation. Invest accordingly at your own risk. ```