Report: MediaTek ASIC secures "second largest client" after Google, expected to be Meta

MediaTek's customer landscape in the custom chip sector is quietly expanding.

According to the latest news from DIGITIMES, MediaTek is set to secure its second major ASIC client outside of Google, with industry expectations that this client is Meta. Meanwhile, MediaTek's cooperation with Google continues to deepen, with mass production schedules for several of its TPU products extending to 2028–2029, providing stable revenue support for the company in the coming years.

This development comes as Qualcomm has announced its bold entry into the cloud AI market, officially shaping the ASIC competitive landscape between the two long-time rivals.

Industry insiders believe that despite Qualcomm having multiple cloud AI clients such as Meta, Microsoft, and even ByteDance, MediaTek, owing to its deep ties with Google and the potential landing of its second client, is not at a disadvantage in the competition. If the ASIC business continues to expand, MediaTek reaching tens of billions in revenue may only be a matter of time.

Deepening Google Cooperation, TPU Orders Secured Through 2029

MediaTek's ASIC partnership with Google is the cornerstone of its cloud AI business. According to industry insiders familiar with the ASIC sector, MediaTek currently holds two products codenamed Zebrafish and Humufish, and the ninth-generation TPU product Triggerfish is also almost certain to involve MediaTek. This means from the end of 2026 to 2028 and even 2029, MediaTek will continue to benefit from revenue contributions generated by TPU mass production.

Semiconductor supply chain sources indicate that among major cloud service providers (CSPs), Google remains the client with the strongest ASIC procurement intent and most aggressive iteration pace. Once the production schedule is confirmed, the revenue scale and landing time become highly predictable, which is significant for MediaTek’s performance stability.

In contrast to Qualcomm’s stated goal of $15 billion in cloud AI revenue by 2029, industry analysts believe that with multiple TPU orders in hand, MediaTek is very likely to reach the 10-billion-dollar revenue level.

Second Client Locked: Meta, Focus on AI Acceleration Chips

According to recent supply chain confirmations, MediaTek is actively collaborating with Meta on ASIC products, primarily focused on AI acceleration chips.

Notably, Meta has previously announced AI acceleration chip collaboration plans with Broadcom and has reached CPU cooperation with both Arm and Qualcomm. However, supply chain sources indicate that these partnerships have not disrupted ongoing projects between MediaTek and Meta, showing Meta tends to simultaneously develop products with multiple partners whenever possible.

IC design industry observers note that Meta’s cloud AI strategy has been quite dispersed in recent years, with its self-developed chip plans repeatedly adjusted, and several different partners already introduced for CPUs. If MediaTek ultimately secures Meta as a client, it would significantly boost the growth of its ASIC business.

MediaTek Focuses on ASIC, Divergent Strategies from Qualcomm

In the face of Qualcomm’s strong entry into the cloud AI market via the Dragonfly platform, the two companies’ competitive strategies clearly diverge.

IC design insiders point out that Qualcomm pursues both customization and standardization, covering two product lines—AI acceleration chips and CPUs—while also serving a more diverse customer base. MediaTek, on the other hand, focuses its resources on the ASIC business, deeply cultivating the custom chip track.

The industry believes that this strategic difference means that their rivalry is not a full-on direct confrontation. For MediaTek, as long as it continues to consolidate Google as its key major client in the ASIC field and successfully develops Meta and other tier-two clients, its competitive fundamentals will not fall behind.

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