Report: OpenAI develops new features to counter competition from Grok Bot and Meta Muse

OpenAI is developing specific features for SpaceX’s Grok Bot and Meta’s new Muse product.

According to The Information, OpenAI is developing features specifically for Grok Bot, which is positioned as a 24/7 online digital work partner capable of managing software applications and handling background routines.

Meanwhile, OpenAI management has begun discussions on launching a dedicated personal AI assistant as a direct response to Meta's Muse.

OpenAI's response strategy is not to build a new system from scratch, but to reorganize and rebrand the existing agent capabilities in the ChatGPT and Codex platforms.

Since the GPT-5 iteration last year, the new model has been able to perform long-cycle tasks across third-party applications such as email and calendar, but consumer awareness of these features remains low.

This move reflects the competitive pressure OpenAI faces in the AI tools arena—SpaceX and Meta have successively launched products that focus on automated task execution, posing a direct challenge to its market leadership.

The market is focused on whether OpenAI can quickly transform its underlying model capabilities into user-friendly, specialized intelligent agent products, thereby seizing market share and maintaining its competitive advantage.

Grok Bot and Muse: Competitors Launch Simultaneous Attacks

Last month, SpaceX officially launched Grok Bot as part of its $30-a-month SuperGrok subscription package. Positioned as a "digital chief of staff," it can continuously monitor user workflows, autonomously perform tasks in applications such as Gmail, Notion, and Figma, and continue to run even when the user's local device is turned off.

Meta entered the market this month with its automated intelligent agent product Muse, which focuses on mobile task scenarios and covers needs such as business communication, email management, and personal shopping.

Meanwhile, Meta's Instinct, an invitation-only personal assistant app, has amassed over 100,000 users, demonstrating a growing shift in consumer preferences from traditional question-and-answer chatbots to task-performance tools.

Market leadership is under pressure, and product conversion capabilities are being tested.

In the emerging market of autonomous AI assistants, the competitive landscape is rapidly taking shape. OpenAI needs to advance core work such as security alignment and model architecture for future versions, while also facing market pressure to defend its first-mover advantage.

Investors and enterprise customers are closely watching OpenAI’s product roadmap to assess its speed and execution in translating underlying model capabilities into specialized intelligent agent products.

This race for tools to automate work scenarios will largely determine who gets market share in this rapidly growing market.

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