Report: Samsung SSDs increase prices by another 10%; retail prices expected to rise in the coming weeks.

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A new wave of price increases is forming in the solid-state drive (SSD) market. Samsung Electronics and Kingston have raised SSD prices by more than 10%, and with expectations that NAND Flash contract prices will surge more than 70% quarter-on-quarter in the second quarter, consumer-grade SSD prices may continue to climb in the coming weeks.

According to media reports, Samsung Electronics has issued a notice to channels announcing an increase of more than 10% in SSD prices; Kingston has also started adjusting prices for its entire SSD product line this week, with price hikes of at least 10%. For example, the Samsung 990 PRO 1TB currently sells for about $300–$330, and after this round of price hikes it may rise to the $330–$360 range, a new record high.

The report points out that given the leading position of Samsung Electronics and Kingston in the industry, this price increase is expected to drive other market participants to adjust their pricing expectations, and SSD retail prices may see another round of increases on top of existing high levels. Notably, this is the second round of SSD price hikes this month; Samsung Electronics and Western Digital previously significantly raised prices for high-end M.2 SSDs, with increases as high as 100%. In some regions, 8TB SSDs have broken the $4,000 mark.

From the market transmission path, according to Guru3D, this price adjustment is expected to first impact the wholesale sector—dealers will restock at higher costs, and as existing inventory is gradually sold off and new shipments are settled using the updated price system, retail prices will follow suit, with consumer SSD prices likely to steadily rise in the coming weeks.

Second Price Increase This Month, Retail Transmission Effect Emerging

Wccftech reports that this is Samsung Electronics’ second SSD price increase this month. Just weeks ago, Samsung and Western Digital raised prices for high-end M.2 products, with prices reacting almost immediately in multiple regions. Currently, market prices for 8TB SSDs have exceeded $4,000, a significant increase from a year ago.

By comparison, last year, similar 1TB SSDs were priced below $100, while mainstream products now sell for over $300—a three to four times increase.

From a channel transmission perspective, Guru3D analysis indicates that SSD price adjustments typically impact the wholesale level first, with dealers facing higher costs when replenishing stock. As old inventory clears and new stock reflecting updated prices enters, retail prices subsequently rise, leading to a dynamic of steadily increasing prices.

NAND Supply Tightens, Contract Prices Expected to Surge

Behind this round of SSD price increases lies deeper changes in NAND Flash market supply and demand. According to TrendForce, NAND Flash market demand continues to be fueled by artificial intelligence and data center businesses, and the price increase trend has spread across the entire product line. It is expected that NAND Flash contract prices will increase by 70% to 75% quarter-on-quarter in the second quarter of 2026.

TrendForce also points out that buyers generally expect client SSD prices to still have room for further increases, even though PC-side demand has not yet shown significant recovery. Moreover, buyers are concerned that server-side demand may absorb existing production capacity, prompting active inventory replenishment in the market and further tightening the supply-demand situation.

Given the dominant positions of Samsung and Kingston in the industry, their pricing signals often act as a benchmark for the entire market, and other manufacturers are expected to follow suit with increases in the coming weeks.

Fake Products Appear, Market Risks Cannot Be Ignored

Amid rising SSD prices, the issue of counterfeit products has begun to surface. According to TechRadar citing German tech media ComputerBase, an Austrian consumer purchased two Samsung 990 Pro drives from a retailer, both of which were verified as fake products.

ComputerBase notes that in the current market environment, counterfeit products offer considerable profit potential. As genuine product prices rise sharply, the difficulty for consumers to identify fakes also increases, and market risks warrant attention.

Risk Warning and DisclaimerThe market carries risks and investment requires caution. This article does not constitute personal investment advice, nor does it take into account the specific investment objectives, financial situation, or needs of individual users. Users should consider whether any opinions, views, or conclusions presented herein are appropriate for their particular circumstances. Investing based on this is at your own risk. ```