Salomon’s new head in China confirmed: Nike veteran Du Wenjun takes over after 20 years.

Salomon Greater China welcomes a new leader. Official confirmation has been received: Vincent Du joined Amer Sports on July 10, taking the position of General Manager of the Salomon brand in Greater China, responsible for the brand’s development and business operations in the region. Earlier this year, the former General Manager of Salomon Greater China, Yin Yi, transferred to become General Manager of Arc'teryx Greater China, leaving the position vacant for about three months. Vincent Du is a local professional manager who grew up within Nike, having worked in Nike Greater China for 20 years. Public records show he has served as Head of Brand Merchandise for Nike Greater China, General Manager of Nike Basketball and NBA Business for Greater China, General Manager of Northern and Western Regions, Vice President of Women's Merchandise, and before departing was Vice President of Merchandise for Greater China. His long-term job rotation allowed his experience to cover merchandise planning, sports categories, regional operations, and consumer operations, which aligns closely with Salomon's current business needs. In recent years, Salomon has rapidly transitioned in the Chinese market from a professional outdoor brand to a wider consumer market. Trail running and outdoor shoes remain the foundation of its professional image; some star shoe models have helped the brand enter urban fashion and trendy consumption scenarios. As the scale expands, Salomon’s task is not just to continue the popularity of star shoe models but to build a more complete merchandise structure. According to Amer Sports’ 2025 financial report, Salomon’s annual sales exceeded $2 billion for the first time. The outdoor sports segment centered on Salomon reached $2.404 billion in revenue—a 31% year-on-year increase—making it one of the group’s fastest-growing main businesses. Amer Sports’ management previously stated it will accelerate investment in Salomon’s footwear and apparel business. Compared to trail running and outdoor shoes, which have high brand recognition, road running, sports apparel, and women’s products will become important directions for expanding the brand’s consumer base. Channel expansion is also an important task for the new leader. In recent years, Salomon has accelerated the opening of direct-operated and partner stores in China, entering more core business districts and key outdoor consumption cities. As the number of stores increases, the brand needs to further coordinate the merchandise and pricing structure between flagship stores, mall stores, specialty outdoor channels, and online channels. Vincent Du previously managed Nike’s merchandise business and served as Regional General Manager. This means he not only needs to determine what Salomon should sell in the next stage but also how different products enter different cities and channels. After 20 years at Nike and shifting to Salomon, Vincent Du faces a different growth logic: Nike is already a highly mass-market, integrated sports group, while Salomon is still in the stage of expanding from professional outdoor to the broader sports market. How to translate Nike’s accumulated experience in merchandise and regional operations into Salomon’s growth will be the most noteworthy part of this leadership change. Risk Warning and Disclaimer The market is risky, investment needs caution. This article does not constitute personal investment advice, nor does it take into account the specific investment goals, financial situation, or needs of individual users. Users should consider whether any opinions, views, or conclusions in this article fit their particular circumstances. Investing based on this article is at your own risk.