"‘See-through leggings’ face backlash; Lululemon founder openly criticizes the board: Too low."

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Lululemon founder Chip Wilson has fiercely criticized the board of directors over the brand’s new “see-through” product issue, calling it a “complete operational failure.”

According to a Bloomberg report on January 22, Wilson posted bluntly on LinkedIn: “This is a new low for Lululemon.” He believes that such recurring failures are due to the current board’s “lack of creative business experience, indifference to product development and quality, and focus on short-term, selfish priorities.”

The controversy centers on Lululemon’s newly launched “Get Low” series of leggings, which have drawn customer complaints about the fabric being overly transparent (see-through). Just a few days after the product went online, Lululemon suspended online sales of the series, though they continue to be sold in physical stores.

On Tuesday, the company said that the online sales suspension was to “better understand initial customer feedback and support product education,” and expects to resume sales soon.

This product mishap comes at a crucial time when the retailer is trying to revive sales momentum and win back customers. It is not an isolated incident—about 18 months ago, Lululemon pulled its newly launched Breezethrough series due to negative feedback on fit. The latest error also brings to mind the 2013 recall, when the brand was plunged into crisis over excessive sheerness in its iconic yoga pants.

Currently, Lululemon is experiencing management turmoil. Last month, the company announced that CEO Calvin McDonald will step down at the end of January, and the board is searching for a successor. As one of the company’s largest shareholders, Wilson has long publicly called for the board to be restructured.

Meanwhile, pressure from the capital markets is increasing. Activist investment firm Elliott Management has built a stake of over $1 billion in Lululemon and is working with former Ralph Lauren executive Jane Nielsen in a bid to influence the company.

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