Shangwei Qiyuan expands offline stores in multiple cities; small-sized robot Q1 launch approaching.

Author | Huang Yu

In recent years, humanoid robots have been accelerating their transition from laboratories into the mass consumer phase. As an important window for mass consumption, some shopping malls have begun to feature stores for humanoid robot brands.

Recently, the Shenzhen Joy Center saw the opening of the first authorized experience store for Shenzhen Qiyuan Robots in Asia, and this store is precisely the offline store being built by Shangwei Qiyuan.

According to Wallstreetcn, besides Shenzhen, Shangwei Qiyuan is also simultaneously preparing stores in cities such as Shanghai and Xi’an.

A representative from Shangwei Qiyuan told Wallstreetcn that the Shanghai store is positioned as the world’s first Qiyuan Robot authorized experience store. The official opening dates, product pricing, and deployment plans for these stores will be announced soon.

At the end of 2025, Zhihui Peng (Zhihui Jun), co-founder and current CTO of Zhiyuan Robotics, who was appointed Chairman of Shangwei New Materials, announced that Shangwei New Materials would enter the personal robot sector under the “Shangwei Qiyuan” brand, and released the world’s first full-body force-controlled small-size humanoid robot, “Qiyuan Q1.”

As Shangwei New Material's key carrier for consumer-grade embodied intelligence, the current application scenarios of Shangwei Qiyuan’s products mainly focus on scientific research and education, family companionship, and developer innovation. The main features are small robots equipped with full-body force control, flexible impedance control, and multimodal interaction.

Now, the debut of the Shangwei Qiyuan Shenzhen store undoubtedly signals that the commercial rollout of consumer-grade embodied intelligence is accelerating. According to Wallstreetcn, Shangwei Qiyuan’s first humanoid robot product, Qiyuan Q1, will be launched soon.

One sign is that on June 17, Shangwei Qiyuan’s official account released a “Hello, World” themed poster, positioning Qiyuan Q1 as “your first personal robot.”

Investment in embodied intelligence has already started to be reflected in the financial statements of Shangwei New Materials.

Financial reports show that in 2025, the net profit attributable to shareholders of Shangwei New Materials decreased, mainly due to the active exploration of new consumer-grade embodied robotics businesses, which led to an increase in R&D investment of 21.2385 million yuan.

By the first quarter of 2026, Shangwei New Materials’ investment in embodied intelligence had increased significantly, with R&D spending for that quarter reaching 37.78 million yuan, a year-on-year increase of 504.37%.

As the humanoid robot industry moves from the technology demonstration stage into the commercial validation stage, many brands are beginning to pay more attention to their offline store layouts.

On December 31, 2025, Unitree Technology opened its first global offline store at JD MALL, Beijing Shuangjing. By May 31, 2026, Unitree Technology opened another store at Jiuguang Department Store on Nanjing West Road, Shanghai, selling G1, R1, Go2, and other products targeting the consumer market. The store exceeds 100 square meters, and the on-site prices are about 85,000 yuan, 39,900 yuan, and 9,000 yuan respectively.

On June 13, Zhiyuan Robotics also quietly debuted its first global offline store on Caobao Road in Shanghai’s Minhang District, emphasizing a robot-dominated full chain from front-end sales to back-end operations, allowing robots to “sell themselves.”

A commercial real estate consultant from CBRE told Wallstreetcn that while there is a rising trend in humanoid robot companies opening offline stores, the function of showcasing and promotion outweighs actual sales.

Zheng Xiaodan, head of embodied intelligence at JD Intelligent Robotics, said that after bringing robots into offline stores, both B-end and C-end customers can more intuitively and conveniently feel the product’s material, weight, and functions, which in turn pushes the products to a bigger market.

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