Tesla China's shipments return to a downward trend: down 9.9% year-on-year and a sharp 32.3% drop month-on-month in October.

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Tesla’s sales have declined again in the critical Chinese market, adding new evidence to its challenging fourth quarter and the possibility of a second consecutive year of global sales decline.

According to data released by the China Passenger Car Association on Tuesday, Tesla’s Shanghai factory delivered 61,497 vehicles in October, down 9.9% year-on-year, not only reversing the slight 2.8% growth seen in September, but also plummeting 32.3% month-on-month.

This decline comes as Tesla faces a global slowdown in growth momentum. Demand remains sluggish in the European market, and in the U.S., the market outlook is also full of uncertainties after the end of tax incentives that helped drive record sales in the third quarter.

According to analyst forecasts, Tesla is expected to sell 1.64 million vehicles in all of 2025, with deliveries in the fourth quarter estimated at 445,111 units.

Tesla’s Sales in China Fall Again

According to the data, October deliveries from Tesla’s Shanghai Gigafactory fell 9.9% year-on-year. This data includes domestic sales in China as well as exports to markets such as Europe and India. According to media statistics, this is Tesla’s eighth monthly sales decline in 2025.

Compared with September, October deliveries dropped even more sharply by 32.3% month-on-month, indicating a substantial slowdown in sales momentum.

The weak performance in China is a microcosm of Tesla’s global challenges. Tesla’s growth momentum is fading worldwide. In addition to challenges in the Chinese market, the company faces weak demand in Europe as well.

In the U.S. domestic market, prospects have also become uncertain. Previously, thanks to tax incentives, Tesla delivered record sales in the third quarter. But with the end of these policies, its sales momentum in the U.S. is also being tested.

Global Growth Momentum Fading in Sync

Repeated sales setbacks are leading Tesla toward another year of global annual sales decline. According to analyst forecasts, Tesla is expected to sell 1.64 million vehicles in total in 2025, with fourth-quarter sales estimated at 445,111 units.

To boost demand, Tesla recently introduced a new version of its bestselling model priced below $40,000. However, these versions have reduced driving range and have eliminated ambient lighting and second-row screens. Whether this strategy can effectively stimulate sales to meet increasingly severe challenges remains to be seen by the market.

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