Trump Organization brand licensing and Saudi developer jointly investing to develop "Maldives Resort," sold through "tokenization."

Trump Organization brand licensing and Saudi developer jointly investing to develop "Maldives Resort," sold through "tokenization."

``` The Trump family business is further expanding into the luxury real estate market with its Middle Eastern partners through a brand licensing model. Its latest project is a resort in the Maldives, funded by a Saudi developer and planning to use the innovative method of "tokenization" for financing and sales. According to the UK’s Financial Times, the Trump Organization and London-listed Saudi developer Dar Global announced on Monday plans to develop a luxury hotel project with 80 villas near Malé, the capital of the Maldives. This is the latest collaboration between the two companies, but the financing model introduces new elements. The project will for the first time attempt to open channels for external investors through so-called “tokenization,” that is, using blockchain technology to divide assets into shares for digital transactions. The announcement coincides with Saudi Crown Prince Mohammed bin Salman’s upcoming visit to Washington. Eric Trump, Trump’s son and executive vice president of the Trump Organization, said in a statement that the company is "pleased to partner with Dar Global to bring the Trump brand to the Maldives," and predicted that the financing model will "set a new benchmark for innovation in real estate investment through tokenization." This partnership continues the business model of the Trump Organization and Dar Global. Dar Global is the international branch of Saudi Arabia’s leading developer Dar al Arkan, which obtains the right to use the Trump brand in real estate projects by paying licensing fees. Previously, the two parties had collaborated on several projects in the Middle East, including luxury hotels and golf courses. The biggest highlight of the "Maldives Project" lies in its financing methods. The two companies said this is the first time a luxury hotel project will be "tokenized." This technology aims to break down an asset into multiple parts so they can be bought and sold on a digital platform, thereby attracting external investment. However, the joint statement did not specify how tokenization would work in detail. Risk Warning and Disclaimer The market involves risks, investment needs to be cautious. This article does not constitute individual investment advice and does not take into account the specific investment objectives, financial situation, or needs of any particular user. Users should consider whether any opinions, views, or conclusions in this article are appropriate for their individual circumstances. Investment based on this is at your own risk. ```