Saizeriya is booming! Japanese media: Japan’s “low-price experience” in dining becomes popular in China
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In September 2025, internet celebrity streamer Luo Yonghao faced off against Xibei, one of China’s well-known restaurant chains, sparking a nationwide debate about pre-made dishes.
However, while Xibei was caught in a whirlpool of public opinion, the Japanese brand Saizeriya, which almost exclusively uses pre-made dishes, enjoyed a moment