The most miserable year in the history of the mobile phone industry: Expensive memory, rising oil prices, and longer consumer replacement cycles—who can withstand it?
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The global smartphone industry is heading toward the most severe annual contraction in history. Amid deepening difficulties in the overall market, Apple is demonstrating remarkable resilience thanks to its forward-looking strategy.
According to the latest forecast from market research firm IDC, global smartphone shipments in 2026 will decline by 14%