Douyin E-commerce tests “city self-operated stores,” re-entering local e-commerce with “Next-Day Delivery.”
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Recently, Douyin E-commerce quietly launched several online self-operated flagship stores named after cities within its app.
At present, key cities such as Shanghai, Hangzhou, and Wuhan are included, with stores named directly as “Douyin E-commerce Shanghai Self-operated Flagship Store”, etc., mainly promoting local quality products.
From the front end, this