Signal of Moutai's pricing reform! Goldman Sachs: The liquor industry accelerates price clearing, may bottom out and rebound in the second half of the year.
Moutai has recently accelerated reforms in pricing, channels, and direct sales, with a clearer shift towards a market-driven pricing system. Goldman Sachs believes this signals the bottoming out of the baijiu industry, and Moutai’s pricing actions will speed up the normalization of channel prices and profits, as well as
