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Bilibili's Q2 net profit surged 55%, with advertising becoming the growth engine and gross margin improving for 16 consecutive quarters | Financial Report Insights

Bilibili's Q2 net profit surged 55%, with advertising becoming the growth engine and gross margin improving for 16 consecutive quarters | Financial Report Insights

Bilibili's performance continued to improve in the second quarter: revenue maintained growth, advertising business accelerated, and profits saw a significant improvement. On August 27, Bilibili released its unaudited financial results for the second quarter of 2026, ending June 30. During the period, the company achieved revenue of RMB
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