HOKA's slowing-down metaphor: How the "middle-class running shoe" moved from the racetrack to the shopping mall
In 2025, as the popularity of trail running events continues to surge, HOKA—dubbed one of the “three essentials of the new middle class”—must now face market scrutiny as its growth stalls.
According to the financial report as of September 30, HOKA’s net sales grew by 11.1%